Jay Z & Beyonce To Trademark Their Daughter’s 'Blue Ivy Carter' Name?

Beyonce and Jay-Z sure know how to create and protect a brand. The superstars are in the process of getting their daughter’s name, Blue Ivy Carter, trademarked.

The application filed with the U.S. Patent and Trademark Office obtained by RumorFix, asks to trademark the unique name for cosmetics, skin care products, lotion, eyeglasses, baby strollers, scrunchies, key rings, playing cards, video games and dozens of other uses.

The couple has three years to prove they are indeed using the “Blue Ivy” name for products.

…the paperwork.

 

Source: eben gregory