Wiz Khalifa is launched an apparel and lifestyle company called Freshko. According to Hip-Hop Wired,
Wiz has partnered with veteran clothing designer Sketch to create the
brand, which will encompass music, graffiti, art and fashion.
“Freshko is above and beyond your average new clothing line. It is a
movement, lifestyle and stee with deep roots in graffiti, music, art and
fashion. A few ways to describe our style, which we like to call stee,
is smooth, timeless, relevant, classic, balance, versatile, strong,
positive and universal,” reads a press release.
Wiz and Stretch launched the Freshko line at a pop-up store event
in Los Angeles yesterday (May 1). The launch include 300
pieces, mostly T-shirts and tank tops, at their storefront and online shop at $35 a pop.
Freshko has two unique icons: the elemonkey, which represents good
luck, fortune, courage, wisdom, intelligence and career victory, and the
letter F with a circle around it which symbolizes completion, focus,
foundation, family and freedom.
“Freshko is bringing something new to the game for everyone to be
a part of FKO … FRESH KNOWLEDGE OF, meaning … whatever your best at, any
craft or talent in any business or career … rep that s— to the fullest.”
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