26 November 2013

T.I. Announces Long-Anticipated Signing To Columbia Records

T.I. has finally made his big decision. Columbia Records has announced that they have officially partnered with T.I. and his Grand Hustle imprint. Through the partnership, the label will also distribute the rapper's new album, Trouble Man: He Who Wears the Crown, which is scheduled for an early 2014 release.

Pharrell has been slated to be executive producing the entire project.

"Nothing but love, respect [and] appreciation for Doug Morris, Rob Stinger and the entire staff," wrote T.I. about the big-time deal. "Also, a special thank you to my big bruh Sk8board P, for always believing in me and also executive producing my upcoming project."

Rob Stringer, Chairman/CEO Columbia Records, shared the same sentiments, stating, "We're very excited to welcome T.I. to the Columbia family. With his massive U.S. success and career history, we are going to make him an even bigger superstar on a global level."

The new deal ends the major label bidding war that's ensued since Tip first announced his free agency, after releasing 2012's Trouble Man. In his July/August 2013 cover story for XXL, the rapper issued a special message to all interested labels.

"Don’t look at this deal like you’re signing an artist. You need to look at like you’re acquiring a multimedia company, because I have six, seven, eight areas of business that are each generating at least one or two million dollars a year," said Tip. "So, if you were going to buy six McDonalds and each were generating one or two million dollars a year, you would not be trying to down talk Ronald for offering you an opportunity to participate in his franchise. I’m offering them an opportunity to participate in my franchise. You don’t want it? Good. Keep selling 150,000 units."   

Columbia has obviously took up that opportunity and will work on continuing the success of the Grand Hustle empire that includes franchise players like B.o.B, Travi$ Scott, and plenty more.



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